That is until Rod Fergusson and The Coalition Studios gave Gears fans a reason to jump for joy.
Being dropped from the MLG circuit and holding Hypefestation tournaments in hotel ballrooms became the harsh reality of Gears of War. Yet, through all the popularity the game also faced adversity. Boasting a continually-high player base, Major League Gaming circuits, and recognizable pro players helped Gears become a household name for years to come. That series was Gears of War, and the multiplayer took the Xbox Live community by storm.
In 2006 a new series was released that helped catapult the Xbox 360 into industry stardom.